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Canadian Elite Basketball League striving to be more than a 'shoestring business'

Richard Petko is taking his ball and going his own way.

Frustrated with the National Basketball League of Canada’s inability to become more than what he calls “a shoestring business,” the owner of the Niagara River Lions asked the league last May to consider hiring Mike Morreale as its commissioner.

In Petko’s view, the former CFL receiver had strong ideas on how to market the league more effectively and generate more sponsorship revenue.

“Mike had a plan and a vision on how to fix the NBLC and how to make it better,” Petko says.

Morreale didn’t get the job, and a year later he and Petko ar…
CBC | NBA News

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