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Gord Downie Tweets From The Bay, Chevrolet Spark Debate, Backlash

TORONTO — Fans of rock star, poet and Canadian troubadour Gord Downie began flooding social media with heartfelt tributes as soon as word emerged that the singer had died.

And among their tweets were some that appeared less than heartfelt — messages from corporate brands including Hudson’s Bay and Chevrolet Canada.

One tweet from Hudson’s Bay spurred debate for its seeming lack of tact, and was reportedly removed within 30 minutes.

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