page contents

NASCAR pole award returns

NASCAR has announced the return of the Anheuser-Busch brand Busch Beer as its official partner and the sponsor of the Monster Energy NASCAR Cup Series pole award.

The multiyear agreement will see the Busch Pole Award begin this weekend at Auto Club Speedway, ending a four-week stretch where NASCAR had no designated pole award partner. Coors Light ended its sponsorship of the award last season after taking over in 2008 from Budweiser.

Anheuser-Busch first sponsored the pole award in 1978.


Leave a Reply

Your email address will not be published. Required fields are marked *