When Aram Cherkezyan received the email telling him he had won a trip to the 2018 FIFA World Cup™ Final, the 25-year-old IT worker from Armenia thought it was too good to be true. “I had heard about the offset programme, and I thought it was a win-win. I was glad to help, but when I heard from FIFA [about the Final trip], I thought it was a scam.”
The programme Cherkezyan refers to was launched in April, with FIFA encouraging successful ticket applicants to offset the carbon emissions resulting from their travel to the tournament for free….
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